Credibility. It’s one of the biggest failures in the legal field. What is a leading cause of this credibility problem? Bad lawyer advertising! Lawyer ads are everywhere. They are overwhelming. They are almost all terrible.
Instead of authenticity, too many lawyers will say or publish anything to sign clients. From fast cash promises to fake blogs to ghostwritten content, lawyer marketing is terrible. Some lawyers even chase clients and cases in legal areas they really do not handle. That’s a terrible practice and terrible insult to the legal profession. Our friends and neighbors deserve better.
If you’ve watched any television, you’ve seen the onslaught of bad lawyer commercials. Have you taken this drug? Call me! Have you been in a car wreck? Call me! Many of these advertising lawyers have never even seen the inside of a courtroom. They do not try cases. They are not going to work your case for maximum value. Some of these advertising lawyers do not even have an office in Alabama.