As a trial lawyer, my job involves advocating for injured clients. Much of that advocacy revolves around the written word. So, I ask — Who writes for your lawyer?
Maybe the better question should be — Why hire a lawyer who cannot (or does not) write his own blog posts, his own marketing materials or even his own legal briefs? Yes, I do know several lawyers who claim to be personal injury attorneys but cannot even write their own briefs or motions. Are you just hiring a marketer who wants to sign up cases for other lawyers to work? Are you just hiring a marketer who wants cases he or she can quickly negotiate for a small settlement? If you are just hiring a marketer, skip that lawyer. Go directly to an attorney who can fully advocate for you. It can make a huge difference in your ultimate settlement.
As I’ve stated in the past, any lawyer can advertise on a billboard, television or radio. In Huntsville, we have one group of lawyers who previously handled DUI cases. Suddenly, these lawyers decided to post billboards seeking personal injury cases, immigration matters and elder law issues. Wow! Their website tells the truth in the fine print disclaimer — they are signing the personal injury cases to refer them elsewhere for part of the fee. That’s shameful. I believe it is also unethical. Clients deserve better – They deserve lawyers who really know and really practice their specialty. For over two decades, I’ve heard the stories of people genuinely hurt in car accidents and work-related injuries. These injured people need a specialist.