Lawyer ads are everywhere. They are all very similar. Smiles. Confidence. Promises. What kind of promises? In all of them, the advertising lawyer promises he or she will handle your problem. As one local advertising lawyer says in his ads, “we got this.” Does he? Lots of companies advertise assurances about their products and services.
One local Huntsville law firm advertises for workers’ compensation cases by saying a settlement may be in your best interest. Their ad starts by noting “the uncertainty that surrounds” lots of comp cases. Then, it offers the hope of a settlement. Finally, the ad says you should call them for help. It’s a classic marketing ploy — Step one, highlight the need or fear. Step two, disclose a potential solution. Step three, offer yourself as guide to solve the need.
Is a settlement in your best interest? Maybe it is. Maybe it is not. I talk to injured workers every day. Most people are unfamiliar with the work comp process. For many callers, it is the first time they have ever suffered any significant personal injury at work. The whole process can be uncertain. Medical treatment. Continued employment. Vocational rehabilitation. Money Benefits. It’s a new, and very different, process. Some lawyers exploit that unknown by smiling and telling clients the results are good when they really are not.