Billboards. Television. Radio. Lawyer ads are everywhere. Anyone can smile and claim expertise! It’s much more difficult to perform the study and hard work necessary to win a complicated case. I’ve written previously that I would never hire a billboard lawyer for a serious case.
What about websites? I believe websites should contain good information for consumers. That’s why I wrote all the articles on my firm website. Unfortunately, too many lawyers purchase websites without writing or reviewing them for accuracy. Those sites contain canned content and marketing hype. Are you getting correct legal information? Are you getting the lawyer you thought you hired? These are big problems for people who need legal help.
For example, a local Huntsville DUI firm suddenly decided it wanted to advertise for personal injury and elder law cases. That firm created new billboards and a new website for their new specialties. Yet, one look at their website raises serious concerns. Their website has a Personal Injury page. Click on it. It looks nice. But, read to the bottom. That’s where you see the Disclaimer. What? Why do they need a disclaimer?