The ad popped-up again in my Facebook feed. The headline screamed, “Have You Been Injured? You May Be Entitled To Compensation!” The post showed graphic pictures of cars crushed together following a crash. It was designed to grab attention. It did. We’ve all heard and seen that headline in numerous lawyer ads. Of course, that’s the call line of almost every lawyer advertisement! But, this ad was different.
How was that Facebook ad different? Most attorney ads contain the name of the lawyer or law firm. Not so with this ad. The ad never mentioned the lawyer’s name or firm. Silence. Instead, the ad was designed to appear like some advocacy group. Fill out this intake form and we’ll help you find a lawyer. Interesting!
The ad reminded me of The Wizard Of Oz. Who’s behind that curtain? Who’s really pulling the strings? If you run a law firm, you are constantly bombarded with emails from “lead generation” services. All these services promise cases for a price. They are awful. So, I suspected the ad was simply some lead generation service.