Articles Tagged with advertising

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billboard-3220111_1920-300x164“Do you have a billboard?” I was sitting with a group of parents at a recent school event when one mother innocently asked me the question. “I thought I saw your name on a billboard.”

“No,” I politely answered. What I really felt like saying — “Never. I know a lot of lawyers and would personally never hire one who is on a billboard.” For our firm, it is a matter of professionalism. At their core, all legal matters are personal. Sometimes, these very personal matters require detailed preparation and special study. What do you typically get with a billboard lawyer? You get the false bravado of a lawyer with a manufactured smile or stare telling you some catch phrase to get your business. Catch phrases like:

  • “We got this”
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Huntsville Personal Injury Lawyers - Blackwell Law FirmIn May 2017, I wrote an article that asked — Who Writes For Your Injury Lawyer? It’s an important question. It’s a question of authenticity and trust.

After all, you are hiring a person who will soon know your most personal information. Medical information. Financial details. Family issues. Criminal background. Your lawyer will know your background. You are trusting a person with your information. That begs the question — If a lawyer cannot even honestly write for himself, how can you trust him or her with your personal details?

Based on what passes for lawyer advertising and lawyer website content, I must be in the minority. For many advertising lawyers the formula is simple — Pay a marketer to generate content. Write check. Smile for photos when requested. Repeat some catch phrase like “we got this” or “call me.” This lack of authenticity is precisely why lawyers do not build trust in their community.

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billboard-37080_1280-300x227I look up. In big letters, I see it:

INJURED?

Next to the large word, I see the smiling faces and telephone number. It’s a new billboard. I drive down the road. Less than half a mile down the road, I see these words on another billboard:

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497364007_b28f03366a_z-300x225The lawyer appears and asks for your case. His ads are simple — Smile. Act Confident. Tell Viewers To Call. In his advertisements, one local Huntsville lawyer claims, “we have the lawyer to fix your problem.” Does he? Can he fix all your problems?

The advertising lawyer wants your case. That much is true. Yet, his law firm website (in the fine print) discloses a little more truth he hopes you won’t notice. While his firm takes personal injury clients, they refer the serious ones to outside lawyers for work. That begs the question — Why advertise for cases you don’t really handle through trial and appeal? The answer is simple. For firms who simply sign up cases, it’s not about the client or the case. If the lawyer cared about the client or the case, he or she would not be asking for cases they really did not handle. He would not claim expertise in every legal area possible. No, the answer comes down to fee (money). The smiling advertising lawyer wants the case to get a quick settlement or referral fee. Often, that is NOT in your best interest. And, he hopes you don’t know that.

If you are the injury victim who needs a lawyer, this can be a bad deal for you. Here are four ways it can be a bad deal for you:

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courtroom-898931_1920-300x226I know — Lawyer advertisements are everywhere. Billboards. Television. Youtube. Those advertising lawyers all try to project confidence while asking for your case. “We got this” says a local Huntsville lawyer with new billboards and a Youtube video. In fact, this Huntsville lawyer who tells you he has your situation handled really intends to refer the serious injury cases to outside trial lawyers. Ask him about his deal with an outside law firm. What does he really have handled? A quick settlement or a referral fee.

Why am I discussing this topic? Well, I was recently sitting in a Morgan County courtroom. My client’s injury case was set for trial. We were present and ready. As I looked around the courtroom, one thing was obvious. That was — Not a single one of the lawyers I see smiling from billboards was present. In fact, not a single one of those billboard (or Youtube or television) lawyers had any cases on the docket. I did see some really good lawyers in the room. But, those good lawyers were NOT on billboards.

We’ve all seen the commercials. In fact, some of these advertising lawyers even record their ads with a courtroom backdrop. If that’s not laughable, I don’t know what is. You don’t see those lawyers anywhere near a courthouse or deposition because they work on volume. They want your case. They intend to settle as soon as possible. Insurance companies love settlement mill lawyers because they can settle cases with them for a fraction of their value. It’s a shameful practice that diminishes my profession.

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Blackwell Law Firm - HuntsvilleYou suffered a severe personal injury and need a lawyer. How do you find the right lawyer? It’s a topic I’ve discussed in past posts. One piece of advice — Avoid the many attorneys you see smiling from billboards. Here are a few of my past posts on the topic of finding a personal injury lawyer:

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Drawing from Beinecke Library (License link: CC BY-SA 2.0)

The Insurance Journal recently reported the story of a client solicitation and kickback scheme involving several Florida attorneys. The arrested Florida attorneys were charged with paying solicitors for clients and then arranging kickbacks from medical providers. It’s an awful scheme that harms people who are genuinely hurt and need counsel. And, it’s a black eye to both the legal and medical professions.

Every day, I hear the stories of people who are genuinely hurt and need help. Injured people already face struggles — problems with medical care, sudden expenses, potential job loss, the loss of their vehicle, and sometimes, long-term pain or disability. It’s a big list of real worries. Injured people already face an uphill battle against insurance companies who sow the seeds of false doubt at every stage.

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Last Friday, I spoke at a workers’ compensation seminar in Birmingham. If you have read this blog in the past, then you know my strong feelings that lawyers should be life-long students of their legal specialty. That’s why our firm members routinely teach at seminars on topics involving personal injury, workers’ compensation, defective products, experts and trials. I’ve also been candid in my past blog posts that lawyers who populate billboard and television advertisements diminish the legal profession and too often harm clients. We even have a law firm in Huntsville now advertising on billboards for injury clients it secretly intends to refer for profit to another firm. In my opinion, that is dishonest and unethical. But, let me get back to the topic of this post — last week’s workers’ compensation seminar.

I believe this recent workers’ compensation seminar was one of the best yet. The credit for planning the seminar goes to attorney David Nomberg of the Nomberg Law Firm in Birmingham. I’ve known David and his brother Bernard for years. They are among the best workers’ compensation attorneys in Alabama. Bernard and I began our careers (over two decades ago) at the same Birmingham trial law firm handling cases throughout Alabama. I’m thankful David invited me to speak at this seminar.

David asked me to speak on workers’ compensation trial strategies. I have tried these cases in counties throughout Alabama. I have a specific philosophy about workers’ compensation cases. My philosophy about workers’ compensation and general personal injury cases is simple — Clients deserve a lawyer who will prepare their case for trial. Many lawyers will not do that. Better preparation leads to better trials and better settlements.

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insurance-1991216_1280-300x211Another driver crashed into you. You suffered personal injuries in the car accident. Now, you need medical care. Medical Bills. Lost Wages. Disability. Pain and Suffering. You may be worried about several issues. So, you decide to make a claim.

After making a claim, you learn more bad news. The driver who caused the crash is bankrupt. You learn the other driver has actually filed a Chapter 7 bankruptcy seeking to discharge all of his or her debts. Can you still recover compensation for your personal injuries? In most cases, the answer is yes.

At our office, we have helped many injured accident victims recover compensation even when the driver who caused the crash is bankrupt. These issues can require legal guidance. An experienced personal injury attorney willing to fight for his or her clients can help. But, be careful who you hire. Many billboard and television advertising attorneys talk a big game but are unwilling (or unable due to a lack of real courtroom expertise) to do the real legal work needed.

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Blackwell Law FirmOur highways are littered with attorney billboards. Daytime television channels are filled with lawyer commercials. Attorney advertisements are everywhere. More correctly — Advertising attorneys are everywhere except the courtroom. You rarely see these billboard and television lawyers helping real clients in real courts. Most billboard and television lawyers advertise simply for a volume of cases they can easily settle. Our profession should be better.

Now, Huntsville even has one local law firm advertising for cases it actually intends to refer rather than handle. That is, the firm wants the cases just to refer them. People with legal problems deserve better than the current (and misleading) world of attorney advertising.

Consider the Huntsville firm now advertising constantly on billboards and radio. Overnight, that firm (a DUI firm) plastered new billboards along highways in Huntsville, Decatur and Athens. Suddenly, that firm started advertising for all types of cases. The website for this new billboard law firm even had a page for wrongful death cases. Nothing is more difficult for a family than the death of a loved one. During a time of grief and loss, a family does not need the added problems caused by inexperienced legal counsel.