Articles Tagged with advertising

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In a recent video advertisement a local Huntsville attorney claimed that your specific legal problem did not matter. He had the attorney for you. That attorney repeated his claim over and over, inserting very different legal needs each time. “It Doesn’t Matter (INSERT LEGAL PROBLEM), We Have Your Lawyer.” It’s a ridiculous ad. It’s an ad fishing for attorney fees.

Think about your legal need. Complicated Elder Law Issue? If you need advice in that area, you better consult an attorney with practical experience in tax issues, with knowledge of Medicare matters, and with a working background in Trusts and Estates. I would. Personally, I would never go to a lawyer that said his firm could service any and all legal problems. I’ve seen too many horror stories in my decades of practicing law where families were torn apart because their loved one had an Estate document prepared by a lawyer who did not fully understand all the issues. Serious Personal Injury? While any lawyer can try and settle a case, not all lawyers can really settle or complete a case for its maximum value. You should trust a serious personal injury case to a serious lawyer with years of experience studying injury law issues, handling damages claims at actual trials, dealing with complex experts, and preparing injury claims for trial and appeal. The level of attorney expertise can make a big difference in the final result. And, in contested cases it can make a difference between winning and losing. I have received too many phone calls over the years from people who had their personal injury claims ruined by a billboard lawyer who lacked the skill, courage or desire to prepare a serious case. Immigration Matter? The issue is too important for anyone but a specialist. Real Estate Transaction? An error preparing complicated transactional documents could cost you and your family greatly.

The local attorney who says your claim does not matter because he has an attorney for it, really does want your case. He wants all your cases badly enough to claim specialties across the board. Until recently, his firm website advertised for wrongful death claims but did not accurately or fully discuss the unique nature of Alabama law on this issue. And, his website contains an actual disclaimer for personal injury claims — a disclaimer that reveals his firm needs to associate a trial lawyer on these cases.

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Blackwell Law Firm
As a trial lawyer, my job involves advocating for injured clients. Much of that advocacy revolves around the written word. So, I ask — Who writes for your lawyer?

Maybe the better question should be — Why hire a lawyer who cannot (or does not) write his own blog posts, his own marketing materials or even his own legal briefs? Yes, I do know several lawyers who claim to be personal injury attorneys but cannot even write their own briefs or motions. Are you just hiring a marketer who wants to sign up cases for other lawyers to work? Are you just hiring a marketer who wants cases he or she can quickly negotiate for a small settlement? If you are just hiring a marketer, skip that lawyer. Go directly to an attorney who can fully advocate for you. It can make a huge difference in your ultimate settlement.

As I’ve stated in the past, any lawyer can advertise on a billboard, television or radio. In Huntsville, we have one group of lawyers who previously handled DUI cases. Suddenly, these lawyers decided to post billboards seeking personal injury cases, immigration matters and elder law issues. Wow! Their website tells the truth in the fine print disclaimer — they are signing the personal injury cases to refer them elsewhere for part of the fee. That’s shameful. I believe it is also unethical. Clients deserve better – They deserve lawyers who really know and really practice their specialty. For over two decades, I’ve heard the stories of people genuinely hurt in car accidents and work-related injuries. These injured people need a specialist.

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Law library books by Janet LindenmuthI’m disappointed by lawyers who claim to be specialists in ALL legal fields. It’s an impossible claim. It’s a claim that diminishes the legal profession. It’s a claim that will harm clients. If you hear a lawyer advertise as a specialist in all legal matters, my advice is to call someone else.

We actually have lawyers in Huntsville with billboards and videos marketing themselves as specialists in all legal fields. They want your case. Tax issue? Sign up. Estate issue? Sign up. Family law problem? Sign up. DUI? Sign up. Personal injury claim? Sign up. That kind of advertising makes the legal profession look bad. Why? In truth, if your case is complicated, these lawyers would quickly be in way over their heads.

Would you ask a foot specialist to treat you for an infectious disease? Would you ask a foot specialist to treat you for a traumatic brain injury? Of course not. In the legal field, why hire a DUI lawyer for your personal injury claim? If anybody loses in these scenarios, it is you as the consumer.